It is virtually impossible for male group JYJ to appear in music and entertainment broadcasts. How to announce a new song, if you can’t come to a music program that allows the singer to promote new music and to meet fans?
Nevertheless, JYJ has survived well in 2012. Despite the adverse conditions, the 3 member group composed of Kim Jaejoong, Park Yuchun, and Kim Junsu have managed to succeed.
“I was truly worried to release a solo album in the current situation.”, but in May last year, Kim Junsu stood tall as a solo artist with the release of his solo album “Tarantallegra”. He also went on a world tour that span many countries such as Korea, Thailand, Indonesia, Taiwan, China, Hong Kong, New York, Mexico, Brazil, Chile and Germany. There was no request for him to appear on TV broadcasts so he made his own stage to have performances thru the world tour and reached out to fans by online marketing such as youtube.
For example, on Dec 29-31, the 3 terrestrial broadcasting stations have their own music festivals but Kim Junsu did a musical and ballad concert alone on the same dates for 21,000 fans. The concert has intense dance atmospheres, stronger performances, and a lot of conversations with the fans. Even the reporters who attended the concert were impressed.
On the other hand, Kim Jaejoong and Park Yuchun, who appeared on TV dramas, have established their positions as actors. The two attended year end drama awards that were held late last year. Kim Jaejoong won rookie award for Dr Jin while Park Yuchun was awarded best actor and popularity awards for I Miss You and Rooftop Prince.
Kim Junsu has chosen to showcase his singing talent via musicals. He has also won the Best Musical Actor in the 18th Korea Musical Awards for his role in Elisabeth. This is the highest award a musical actor can get.
Kim Junsu was surprised to find out that he has young fans. During his concert, he asked, “I don’t appear in broadcasts, how did you know me?”
In 2012, because they are well-rounded entertainers, JYJ has proven that one can survive and be successful despite being at a disadvantage.